The Sino-German Digital Marketing Lab at Nanjing University reached agreement on strategic cooperation with the magazine Digital Marketing on January 10, 2021.
Both sides will launch in-depth cooperation in areas including the front edge of digital marketing, industrial research, and the training of personnel for the future of digital marketing.
On the left: Yuan Jun, a chief editor of Digital Marketing, and a CEO of Tiger Roar Digital Business School.
On the right: Zheng Liyong, a professor at the School of Journalism& Communication, Nanjing University, and director of the Sino-German Digital Marketing Lab.
The magazine Digital Marketing, a successor to Advertising Panorama, is one of the four major advertising journals in China.
With the idea of “giving attention to the digital economy, and leading digital marketing,” it focuses on and dissects major events and hot news in brand communication and analyzes general strategies for a brand in media communication from different perspectives.
It also follows the market trend, researches consumer behavior, and demonstrates across the board the actual processes in cases of brand marketing and communication.
Since its initial publication, the magazine has received a warm welcome and much attention from readers in the profession.
The Sino-German Digital Marketing Lab was jointly established by Nanjing University, the University of Göttingen in Germany, and China Advertising Association of Commerce.
It is aimed at promoting academic studies of the front edge and the application of social sciences and computer science to commercial communication.
Since its founding, the three parties have utilized relevant technological, academic, and industrial resources to discuss and jointly launch research projects in which they will work together and share the fruits of the studies.
They also regularly invite scholars and students to the lab and the Sino-German Institute of Social Computing for learning and joint research.
With the formal cooperation between Digital Marketing and the lab, the two sides will work together to propose more feasible plans and tactics for the studies and development of all aspects of China’s digital marketing and contribute to the high-quality industrial research and talent training of digital marketing in China.
All those involved wish the two sides’ cooperation success!
Published January 12, 2021