On August 22, the 5-day Nanjing University-University of Hong Kong Summer AI Production Workshop successfully concluded in Hong Kong, China.
From 18th to 21st August, Senior Lecturer Uli Gaulke and Lecturer Foon Lee, from the Journalism and Media Studies Centre, HKU, led 12 undergraduate and postgraduate students from School of Journalism and Communication, NJU in the "Create with AI: From Prompt to Picture to Film" project.Under the guidance of the two lecturers and teaching assistant Winnie Wong, students worked in pairs to create a 2-3 minute fictional short video entirely produced using generative AI tools.
On 21st August,each group exported their works and displayed the results. The students actively shared the difficulties encountered in the team creation process and the gains since participating in the workshop, and reflected on a series of issues related to AI ethics.
Two faculty members, Professor Ruby Yang (Director of the Journalism and Media Studies Centre, HKU), Emeritus Professor Ying Chan, alongside Assistant Lecturer Michael Shen, provided critiques on narrative structure, character development, and visual consistency across the submissions. They encouraged students to continue engaging with generative AI tools, stay abreast of their latest advancements, and embrace the challenges posed by rapid technological evolution.
On the morning of 22 August, the students visited the Asia-Pacific Branch of China Daily. Mr. Song Ningyu from China Daily led the students to visit the daily working environment of journalists and editors providing detailed insights into the newspaper's editorial philosophy, integrated media development, and brand initiatives.
In the afternoon, students visited Phoenix Satellite Television's Hong Kong headquarters, witnessing technological innovation and global vision within Chinese-language media in Hong Kong. Through systematic explanations and an on-site tour of the news studio, students gained a comprehensive understanding of Phoenix TV's development since its establishment in 1996, experiencing the deep integration of modern media technology and news production.
This NJU-HKU summer AI production workshop included practical exploration of generative AI tools and in-depth visits to mainstream media organizations. Participants not only completed the creative evolution of fictional short videos but also gained tangible insights into the media industry through dialogues with China Daily (Asia-Pacific) and Phoenix Satellite Television.
This collaborative journey bridging "technical creation" and "industry insight" represents both a vibrant experiment in deepening media education cooperation between Nanjing University and the University of Hong Kong, and a multi-dimensional growth platform for young scholars, integrating "technical tools," "humanistic perspectives," and "industry awareness."
